Fiat

Fiat is mainly known for the multitude of models it has designed over the years, as well as for maintaining a strong brand personality, in spite of numerous problems. Alongside Ferrari, Maserati and Alfa Romeo, the brand is part of Fiat Group, that has also taken hold of American Chrysler. Most renowned models include the Punto, the Grande Punto, Panda, Uno or Bravo. Most of them are affordable, small to medium vehicles. Although Fiat has gained public acceptance in Europe, business isn’t equally profitable in the US. Unlike the Asian-made cars, Fiat still has to undergo major changes before achieving considerable notoriety. The rather obsolete models, in conjunction twiththe technical problems that many Fiat owners testified, result in a marketing deficiency that has been lingering for years. The newer versions of the Fiat 500 model managed to lift up spirits to some extent, as it was really well received when first launched in the US in 2012. The new Fiat 500 meets both style and per

Fiat

Fiat cars are endearingly attractive and designed with the aim of producing high-tech content and intelligent solutions for simplifying the aspects of our daily lives carried out in cars. The engines produced by the brand are intended to save fuel while maintaining topnotch performance. But, how did the company get so far? Well, the history of Fiat goes way back to 1899. Learn more about the Fiat logo, history timeline, and current car line up in this post. It was first founded as ‘Fabbrica Italiana Automobil Torino – F.I.A.T” by Giovanni Agnelli and several other investors. The same year, the company introduced its first 4 HP car and in 1900 the first plant was built, allowing production to reach 24 cars per year. Fabbrica Italiana Automobil Torino had a steady start and by 1903 was making a profit. The next year, the company rolled out 135 vehicles and the product range soon increased to commercial engines, marine vehicles, trucks, and trams. In 1906, the company changed its name to simple upper and lower-case Fiat and this marked the beginning of a new brand in the automobile industry soon to become one of the largest manufacturers in Italy.

  • Years: 1899 – Present
  • Headquarters: Turin, Italy
  • Founder/Parent Company: Giovanni Agnelli
  • Website: http://www.fiatspa.com/

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